International Conference on Marketing, Entrepreneurship and Economics (ICMEE 2025)
In today’s rapidly evolving global landscape, innovation, entrepreneurship, and sustainable economic strategies have become the cornerstones of progressive societies. The International Conference on Marketing, Entrepreneurship and Economics (ICMEE 2025), hosted by UniKL Business School at UBIS Campus, is a timely platform that brings together academics, practitioners, researchers, and industry leaders to exchange ideas, present research, and explore collaborative opportunities in these critical fields.
Anchored under the theme “Innovating Markets, Empowering Entrepreneurs, and Advancing Sustainable Economies in the Digital Age,” ICMEE 2025 seeks to address the pressing need for dynamic marketing strategies, inclusive entrepreneurial ecosystems, and forward-looking economic models in an increasingly digitalised and interconnected world. The conference offers a strategic space for discourse on key areas such as Marketing, Economics, Entrepreneurship, Islamic Finance, and Technopreneurship—areas pivotal to shaping a resilient and competitive future.