International Conference on Marketing, Entrepreneurship and Economics (ICMEE 2025)

In today’s rapidly evolving global landscape, innovation, entrepreneurship, and sustainable economic strategies have become the cornerstones of progressive societies. The International Conference on Marketing, Entrepreneurship and Economics (ICMEE 2025), hosted by UniKL Business School at UBIS Campus, is a timely platform that brings together academics, practitioners, researchers, and industry leaders to exchange ideas, present research, and explore collaborative opportunities in these critical fields.

Anchored under the theme “Innovating Markets, Empowering Entrepreneurs, and Advancing Sustainable Economies in the Digital Age,” ICMEE 2025 seeks to address the pressing need for dynamic marketing strategies, inclusive entrepreneurial ecosystems, and forward-looking economic models in an increasingly digitalised and interconnected world. The conference offers a strategic space for discourse on key areas such as Marketing, Economics, Entrepreneurship, Islamic Finance, and Technopreneurship—areas pivotal to shaping a resilient and competitive future.

Organizing Committee

  • Advisor Board
    • Prof. Dr. Naziruddin Abdullah
  • Organizing Committee
    • Conference Chair: Dr. Che Rosmawati Che Mat  – che.rosmawati@unikl.edu.my
  • Secretary:
    • Dr. Mohd Hanafia Huridi – mhanafia@unikl.edu.my
  • Treasurer:
    • Dr. Muhammad Hilmi Zakaria – hilmi.zakaria@unikl.edu.my
Publications Committee
  • Dr. Norkhairi Ahmad – norkhairi@unikl.edu.my
  • Prof. Dr. Rozainun Ab. Aziz – rozainun@unikl.edu.my
  • Dr. Sharina Osman – sharina@unikl.edu.my
  • Dr. Muhammad Syirazie Hafiez Abdul Aziz – hafiez@unikl.edu.my
Logistics & Operations Committee
  • Abd Malik Ibrahim – abd.malik@unikl.edu.my
Venue & Accommodation
  • Asra Zaliza Asbollah – abd.malik@unikl.edu.my
  • Dr.  Hadezah Amit – hadezah@unikl.edu.my
  • Catering & Hospitality:
    • Ain Armira Faliyana Rosli – armira@unikl.edu.my
Technical Committee
  • Mohamad Amirul Azis – mohamadamirul@unikl.edu.my
  • Muhammad Hafiz Mazlan – mhafizm@unikl.edu.my
Marketing & Publicity Committee
  • Chair: Dr. Khairul Shahida Shabi – khairul.shahida@unikl.edu.my
  • Rafidah Aris – rafidah.aris@unikl.edu.my
  • Sarah Hazlinda Hazlan- sarah.hazlinda@unikl.edu.my
  • Dr. Siti Aisyah Esa – siti.aisyah@unikl.edu.my
Sponsorship & Partnership Committee
  • Dr. Rosni Ab. Wahid – rosni@unikl.edu.my
  • Ts. Dr. Jimisiah Jaafar – jimisiah@unikl.edu.my
  • Dr. Che Rosmawati Che Mat – che.rosmawati@unikl.edu.my
  • Ts. Dr. Muna Khairunnisak Ustadi – norkhairunnisak@unikl.edu.my
Registration & Participants Committee
  • Nurelya Shafika Mohd Sam – nurelya.shafika@unikl.edu.my
  • Nurhidayah Hussin – nurhidayahh@unikl.edu.my
Workshops & Training Committee
  • Assoc. Prof. Dr. Affendy Abu Hassim – affendy.hassim@unikl.edu.my
  • Nurul Aziidah Zulkifli – nurul.aziidah@unikl.edu.my
  • Mior Saiful Azwan Mior Safian – saiful.azwan@unikl.edu.my
Networking & Social Events Committee
  • Dr. Muhammad Najib Seth – mnajibs@unikl.edu.my
  • Dr. Nuralia Jamila Ali – nuralia.jamila@unikl.edu.my
Protocol
  • Suhaiza Ngah – suhaiza@unikl.edu.my
  • Lara Suraya Che Rahim – larasuraya@unikl.edu.my

Conference Scope

“Innovating Markets, Empowering Entrepreneurs, and Advancing Sustainable Economies in Digital Age”

Marketing, Economics, Entrepreneurship, Islamic Finance, Technopreneurship By UniKL Business School

Publication Opportunities

All approved abstracts will be invited to submit a full paper for peer assessment and publication in a SCOPUS indexed journal.

Further details to be provided and updated once we have finalised with the journal later.

Contact


Name: Dr. Che Rosmawati Che Mat & Dr. Hanafiah Hurudi
Email: che.rosmawati@unikl.edu.my & mhanafia@unikl.edu.my
Contact: 0195716916 / 0193978074